Bipha to be a global player in natural product industry  through the development and manufacture of  herb / ayurveda  based products which are accessible and  in forms that can be consumed  conveniently in everyday lives of people.   The products must comply with internationally benchmarks , validated, and delivered as per expectations of the customer at his/her  preferred place and  within time , while complying with international benchmarks / parameters of quality specified or defined by the organisation / customer.The organisation must continually monitor and review all its process for continually improve and exceed customer expectations 

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